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How Gen Z Plays the Game of Alcohol

How Gen Z Plays the Game of Alcohol

Why today’s youth manage time like executives, fear empty hours, and think drunkenness is just bad branding.

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Felicity Carter
Jun 03, 2025
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How Gen Z Plays the Game of Alcohol
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Gen Z is not just drinking less. They’re also doing fewer drugs, committing less crime, and having less sex.

And academics want to know why.

At the end of April, a group of them published a lengthy rep…

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