Lulie Halstead Identifies the Opportunities in the Beverage Alcohol Market
The data maven has crunched the numbers
The Drinks Insider newsletter is back! And I’ve got a lot of catching up to do, as I’ve put out five podcasts since the last newsletter.
OK, let’s get into it. This is a recap of the interview I did with the wonderful Lulie Halstead.
Is the downturn in beverage alcohol structural or cyclical?
The person who knows more about the market than just about anybody else is Lulie Halstead.
She founded the research firm Wine Intelligence in the UK in 2002:
In 2021, Wine Intelligence was sold to IWSR, the most significant name in beverage alcohol research.
Today, Lulie is on several boards and advises multiple companies.
In July 2022 she founded Intellima advisory and intelligence services.
She also has a vineyard — and sheep!
Lulie generously shared key insights on the podcast.
Here are 5 takeaways:
1. Volume dropping, value increasing
“In the 10 years to 2028, there will be a 20% reduction in the volume of wine consumed globally,” says Lulie.
“This comes from a combination of macro trends; what is happe…