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Noah Sanborn Friedman on Why the Best Time to Invest in Alcohol is Now
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Noah Sanborn Friedman on Why the Best Time to Invest in Alcohol is Now

The co-founder of Top Shelf Ventures explains his thinking

Felicity Carter's avatar
Felicity Carter
Jan 06, 2025
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Noah Sanborn Friedman on Why the Best Time to Invest in Alcohol is Now
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Alcohol stocks tumbled last week, almost the minute the US Surgeon General announced that alcohol causes cancer — a dismal start to the alcohol sector’s 2025.

Somebody who will keep investing in booze…

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