Wine Tourism Is Drying Up and Nobody Saw It Coming

Hotel prices are slamming wine tourism

Sep 03, 2025

∙ Paid

How desperate is the US wine business to put a happy face on the bad news?

Consider the latest from Wine Business Analytics, which documented a dramatic fall in DTC sales. Perhaps, said the report, so…

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A guest post by

Jeff Siegel

I’m an internationally known wine writer whose philosophy is simple: Wine should be fun, so don't let the wine business make it otherwise. And I do like writing about how the wine business takes the fun out.