The Ten-Dollar Rosé from a Billion-Dollar Deal

What happens when a premium acquisition meets a brutal oversupply.

Jeff Siegel

Aug 13, 2025

∙ Paid

It’s a windfall for consumers. Row after row of rosé that’s priced to clear — more than 50% off.

But in wine, deep discounts are more than a great bargain. They’re a sign of trouble moving through the…

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A guest post by

Jeff Siegel

I’m an internationally known wine writer whose philosophy is simple: Wine should be fun, so don't let the wine business make it otherwise. And I do like writing about how the wine business takes the fun out.