Unlocking the Secrets of Wine Success With AI
Higher sales through better understanding
How would it change your business strategy if you could predict a product’s success before it launched? Or if you knew exactly which market was the best fit?
According to Katerina Axelsson, CEO and founder of Tastry, it’s now possible for wineries to do this — and, soon, for other beverages as well.
Tastry:
A chemistry company founded by Katerina in 2014, when she was still a chemistry student at Cal Poly.
It uses chemistry, AI and machine learning to understand how wine chemistry works as a unified whole.
Tastry has built a database that it claims can match a wine with a database of 248 million consumer palates.
“Axelsson said when AI is properly applied, the return on a winery’s investment is $44 to $215 for every dollar it spends using the technology.”
Katerina Axelsson, Tastry
In Episode 6 of Drinks Insider, Katerina explained what Tastry is, what it can do, and how a better understanding of chemistry can lead to higher sales.