Welcome to Drinks Insider!

Inside the world of beverage brand building, from concept to export empire.

Basically, anything that’s either interesting or useful about the world of drinks, with a heavy emphasis on money making and sales success.

This newsletter is based on the Drinks Insider podcast. The goal is to be as useful as possible, so if there’s something you’re dying to know about, drop me a line and I’ll see if I can find a guest to help out. (Email below.)

Meet Your Host, Felicity Carter

As for me, I’m a content strategist, researcher and writer who has been immersed in the world of beverages for more than 20 years. I’ve reported from 22 countries on everything from the rum economy of Barbados to the world of fine wine, plus I’ve edited both trade and consumer magazines.

When I’m not doing that, I’m editing books, writing white papers and writing research reports on export markets.

And you can hire me! My expertise is in building audiences that stick around for the long term and I’ve created successful content strategies for financial companies and publishers.

Want to know more? Write to me at felicity@drinkersinsider.com

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