This photo reveals so much that is problematic for us wine marketers in today's market; Rosé is supposed to be still hot - well, lukewarm - with consumers, and the packaging is clearly sending the right signals for the target buyer. The packaging is also somewhat innovative with the unique bottle and silk-screened label. This is a wine that should be selling better, so the concern for us in the industry is why isn't it? I personally think the original, winery $22 SRP is out-of-step with the market and there has been a glut of Rosé that has confused the consumer. But the big takeaway is how bad wine sales are overall, and how that market it is hurting those working through the three-tier sales chain. The industry cannot survive if only some in the sales channel make any profit.
This photo reveals so much that is problematic for us wine marketers in today's market; Rosé is supposed to be still hot - well, lukewarm - with consumers, and the packaging is clearly sending the right signals for the target buyer. The packaging is also somewhat innovative with the unique bottle and silk-screened label. This is a wine that should be selling better, so the concern for us in the industry is why isn't it? I personally think the original, winery $22 SRP is out-of-step with the market and there has been a glut of Rosé that has confused the consumer. But the big takeaway is how bad wine sales are overall, and how that market it is hurting those working through the three-tier sales chain. The industry cannot survive if only some in the sales channel make any profit.
agree, if we are going to get through this, the retailers need to understand there will
be zero fine wine left actually made by real people.